Press Release Writing and Distribution Services
Press release services have been around for many years now, providing help to PR and marketing people who want to see their released published verbatim. These PR distribution services have been a boon to small business owners, authors, PR practitioners and marketing individuals who want to build online presence of their respective projects and companies.
Press Release distribution services provide members of the media—journalists, bloggers, columnists, editors, and even publishers—with the information they can
Furthermore, a well-written PR article can distribute a client’s media release to various websites and media outlets in the hope that these media will publish the release in verbatim.
Why Press Release?
There are various benefits of availing of this type of service for individuals and companies submitting press releases.
For example, authors can announce a book release, book signing, and book reading through a media release. Small business owners, meanwhile, can announce the opening of a new branch or the launch of a new product or service.
Owners of a blog or website can also increase traffic to their website, improve their ranking in Google and other search engines, and attract new customers by distributing press release.
Small businesses can get free media mileage by submitting press releases to PR distribution companies. Even large companies incorporate PR distribution to their overall media strategy. By distributing press releases, companies can let their clients know who they are and what they do.
Submission of press releases can help establish an individual or entity as an expert in a particular field. Expertise can then make the source of the story more trustworthy and credible in the eye of customers. Once customers trust a brand, they’re likely to buy or avail services from it.
Well-written press releases with a unique and interesting angle also have the potential to be picked up by various media outlets in different parts of the globe. One reporter or blogger may pick up your story, and depending on the newsworthiness of the press release, can spread from one website or publication to the next. Learn How to Write a Press Release HERE
There are basically two types of PR distribution services—paid and free. Even the most experienced PR people often debate on the topic of which is better-- free vs paid press release distribution service.
To be able to fully understand these types of PR distribution service, let’s take a closer look at free and paid PR distribution.
FREE PR Distribution
Free PR distribution is obviously suited for entities who can’t afford a paid service. It’s also ideal for news releases that focus on minor news that you merely want to get on the record. This means that you wouldn’t really mind if the media outlets don’t use your release.
Finally, this type of service is for individuals and businesses who want to promote their PR aggressively on social media. If you can come up with a press release with an attention-grabbing headline, interesting or entertaining content, and a powerful call to action, you can pull traffic to your website and be able to sell your items if many people share your content.
There are also disadvantages of this service. You may not have shelled out any money for this service, but you eventually ‘pay’ for it because your website receives little traffic at all. Your press release may not have been picked up. Hence, there were no calls or orders from prospective clients.
Usually, free services don’t really distribute the releases submitted to them. These PR distribution services merely upload the release at their websites, enticing writers to pay for upgrades. These services also make money from Google AdSense.
Another reason why your release wasn’t picked up could be the inclusion of numerous links in your PR that simply discouraged visitors from reading your PR.
It is also not uncommon for free PR distribution services to include a Google ad from one of your competing businesses. And these services won’t give you statistics that will divulge the number of people who have read the release.
Finally, most free PR sites don’t have customer support. Thus if you send a release through a free PR distribution service and you realized that you indicated the wrong amount in your media release, then there’s no way to correct the error.
Paid PR Distribution
While spending money for paid PR services may look impractical, you’ll realize that the amount is well worth it in the long run. After all, these services will distribute your releases to search engines, databases, portals, and online news sites. You can also pick specific websites that cater to your target audience or the industry that you belong to.
You also have the luxury of choosing where your press release is sent. You can indicate the city, state, region or country where you want your media release to be picked up. This is cost-efficient in the long run.
It is also very common for journalists to subscribe to RSS feeds at paid PR distribution sites according to their coverage. Thus, you can have a greater chance of your future media releases being picked up by journalists that cover the industry or sector your business is in.
And when you need to make a correction in your PR, you can always contact the service through its help desk.
Want to know how many people have viewed your release? The paid PR distribution service will give you stats that also include the sites where your release appeared online. You’ll also know other statistics like unique visitors and monthly page views.
Perhaps you’ll view the cost of availing a paid PR distribution service as the major disadvantage of subscribing to this service. But think about it. You may have paid for the PR distribution yet you’ll likely recoup the money in the form of increased sales due to the boost in traffic that your online business got from the media coverage.
How to Choose a Reliable Press Release Services
From the discussion above, it’s likely that you have been convinced that availing of paid PR distribution services is the only way to go if you’re serious about getting enough mileage for your online business or product, and subsequently higher traffic and more income.
But before you sign up with the very first press release distribution service you see on Google, you ought to realize that not all paid PR services are the same. There will always be lemons, while there are services that stand out for their commitment to quality.
So how can you be sure that you’re choosing the right PR distribution firm? Here are a few tips to keep in mind when shopping for a PR service:
1. Distribution network
Make sure that your media release will go to the right news websites and blogs. Check the distribution network of the PR distribution service. The online press release service should have an extensive network of bloggers, journalists, editors, and publishers. Having a good network increases the likelihood that your press release will be published online, and translate to traffic for whatever product or service that you’re promoting.
2. Testimonials from previous clients
Simply put, a credible PR distribution firm will have no shortage of testimonials from satisfied customers. You should look for a PR service that has a substantial number of rave reviews from previous clients. The PR distribution company that you will sign up with should have helped old clients in getting interviews, features on top websites and blogs, and increased traffic to their websites.
If the PR distribution company can’t present you with a good number of testimonials, you must continue looking around.
While we’ve stressed that paid PR service is worth it, this doesn’t mean that you should settle for a distribution firm that charges thousands of dollars but can only deliver limited exposure for your press releases. Paid PR distribution is worth the money if you’re getting more out of the amount you’re paying.
Don’t hesitate to look for a PR distribution firm that can give you reasonable packages, so you can choose a package that suits your budget. The best press release distribution service is one that can offer different packages.
4. Additional services
If you can find a PR distribution company that provides additional services like press release writing, then consider hiring its services. Getting some professional should help your cause because your media release will become more enticing and engaging to journalists. There are even firms that offer free whitepapers and ebooks to their clients so they can get started on their PR writing.
Simply put, hooking up with a PR distribution company that offers additional services can let you get value for your money.
5. Social media promotion
It’s difficult for any PR or marketing personnel to overlook the importance of social media. You’d want a press release distributor that offers social media promotion, so you can connect with as many social media users as possible. Moreover, social media promotion can give your PR the opportunity to go viral which would translate to higher traffic to your website.
Why Partner with SEMJar.com?
When it comes to paid PR distribution service, only a few services can match up with what SEMJar.com has to offer.
Its press release service also includes Google News alongside 600-plus highly reputed distribution sites. It also offers online news writing service with comprehensive SEO strategy to boost your website’s rankings.
SemJar.com offers two PR distribution packages—basic and pro. You will surely find a package that suits your PR distribution needs and budget with SEM Jar.
The basic package costs $59, with premium distribution to more than 200 media outlets including Google News. This is best suited for adult or gambling industry and you can throw in one photo and 1 YouTube URL on your media release.
If you upgrade to the pro package, this is the best deal you can get in any similar offer. The guys at SEMJar.com will write your press release and distribute it to up to 600 networks including Google News. To enhance the chances of your release being used, you can choose up to two images and 2 YouTube URLs. SEMJar.com will also give your advanced SEO setup and for
Regardless of the package you choose, you can rest assure that SEMJar.com will distribute your release to more than 200 distribution sites. Some of the more recognizable outlets that are included in SEMJar.com’s network are Fox News, ABC News, The Daily Herald, Digital Journal, The Sun, NBC12, NewsCahnnel 6, and Daily Times, among others.
Of course, the results will largely depend on how well-written and interesting your PRs are. In case you’re not confident with your writing skills, why don’t you upgrade to the Pro package so that SEMJar.com can make your release more professionally-written and thus increase the likelihood that your PR will be picked up.
The moment that you submit the PR to SEMJar.com, the latter will start distributing it in 48 hours or less. Thanks to its wide network of contacts, the PR distribution service will be able to release your story to many media distribution channels, reporters, bloggers, journalists, and niche thought leaders.
With SEMJar.com, you can convert traffic to traffic into sales. Backlinks that are rich in anchor text can increase traffic to your website, which can turn to conversions and positively affect your sales.
You should also know that aside from its press release distribution service, SEMJar.com offers niche-targeted domains that can boost your website’s reputation in Google. It also offers paid blog network (PBN) set up service, building your website following industry best practices. Whenever applicable, the service also integrates social profile so that your website will get enough social media following and look more natural.
These numerous advantages of availing the services of SEMJar.com should compel you to partner with the firm and let it be the one in charge of distributing your media releases.